I’m not a technical AI engineer. My AI strategy advisory work sits between your business goals and your tech team — identifying where AI creates real ROI, building the roadmap, and making sure your team actually adopts it.
There’s no shortage of consultants who’ll hand you a slide deck and disappear. What’s rare is someone who’s been in the room — as a founder, a product leader, and an operator — and knows what actually works when the pressure is on.
Not theory from a textbook. I've led software delivery, managed product teams, co-founded a company, and worked across corporates and startups in Egypt and 9+ countries.
From early-stage startups to established SMEs — I've helped founders and product teams move from chaos to clarity with strategies that actually get executed.

Across accelerators and innovation hubs in Egypt & region
I've built from scratch, made the hard calls, and felt the pressure of real stakes. That founder empathy is what makes my consulting different.
I help teams cut through AI hype and implement what actually moves the needle — from opportunity assessment to hands-on deployment.
Most AI consultants speak engineering. I speak strategy, product, and business outcomes. I identify the highest-ROI AI opportunities inside your product, build a non-technical implementation roadmap your team can actually execute, and make sure leadership is aligned before a single line of code is written.
✦ No data science degree required to work with me — I translate AI into business language your team and board understand
Bridges engineering and business I sit in the room with both sides and make sure they're building the same thing
Practical adoption, not theory every engagement ends with your team able to execute, not just a document sitting on a shelf
My AI strategy advisory practice covers three focused services — each designed for a different stage of AI readiness, whether you're just starting to think about AI or already have a team trying to implement it.
I identify where AI creates the highest ROI inside your product — not in theory, but mapped to your specific roadmap, team, and market. Then we build the implementation plan together.
Built for founders and C-suite leaders who need AI clarity — not hype. I help you make confident decisions about where to invest, what to build, and how to lead your team through the shift.
For product teams who need to lead AI initiatives but don't know where to start. I bridge the gap between engineering capability and business opportunity to have AI product strategy.
The starting point of every AI strategy advisory engagement. A paid, focused diagnostic designed to give you complete clarity on where AI creates real value in your specific product — before you commit to a larger initiative.
Every realistic AI touchpoint ranked by ROI and feasibility
What to build first, what to park, and the business case for each
Non-technical, phased plan your team can execute immediately
Who needs what to adopt — gaps, training needs, and quick wins
Board-ready language for your AI direction and investment rationale
From a focused AI diagnostic to ongoing executive advisory — choose the engagement that fits where you are right now.
Best for: Founders who feel “something is off” but can’t pinpoint the bottleneck
Best for: Leaders who need a thought partner + accountability
Best for: Teams scaling product without a full-time exec hire
Book a free 30-minute call. I’ll tell you honestly whether AI integration makes sense for your stage — and if it does, exactly where to start.
I map your current product, team, and market to find where AI creates real value — not where it's trendy. Every engagement starts with an honest diagnostic, not assumptions.
Together we build a prioritized, non-technical AI integration plan tied to your actual business goals — with clear phases, owners, and success metrics your team can execute against.
I work with your team to ensure adoption. Strategy means nothing if your people can't execute it. I stay involved until your team is genuinely confident and moving independently.
Real feedback from founders, executives, and product leaders.
Ready to transform your product strategy? Fill out the form below and I’ll get back to you within 24 hours to schedule your free consultation.
AI Won’t Wait. Neither Should Your Strategy.
Not sure if your SaaS is ready for AI? Discover your readiness level—and get a clear action plan to move forward.
To get started, book a free 30-minute call. No pitch, no pressure — just clarity on where to start.

Product & growth strategy consultation and AI advisory for founders and product leaders who are done with theory and ready for results. Product is my foundation. AI is my edge.
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